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This was an article I originally wrote for the Sep / Oct 2010 edition of Layers Magazine, it has been republished here with permission. You can see pictures of the article in print at the bottom of this article or you can view the PDF here. The article is targeted towards designers, rather than business […]

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows […]

With such a plethora of choice it may be hard to find the right designer for your specific needs. Below is a short guide to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter. […]